local social nearby search

How to Build Your SEO Through Local Events

Optimizing your rankings in the search engines is a never-ending process. Google continually updates its algorithms, making it hard for you to maintain the rankings you’ve earned over time. Google’s recent Pigeon update has affected many businesses, and is a clear sign that you need to be actively preparing for what might come next. Local…

Integrate Video into Your Marketing Campaign

How to Integrate Video into Your Marketing Campaign

Social media marketing has opened a whole new communication channel to businesses, both small and large. As social media marketers, we vie for the greatest viewership, the best metrics, and the largest electronic word-of-mouth penetration. The near-mythical viral video is the holy grail of any online marketing campaign. About one-third of 1 percent of online…

Outstanding people search

Getting Your Content In Front of the Right People

  The growth of social media continues to transform the way we communicate and share information.  For marketers, this has opened up a new world of opportunities for getting their messages in front of the right people.  Defining your ideal customer and target audience is at the foundation of a successful business.  But one social media platform has made it easier than…