Every business wants more website traffic. Increased traffic equals more conversions and more revenue. But this isn’t always the case.
There are many factors that determine how well you’ll convert site traffic into paying customers. Understanding the ways to generate traffic to your website helps you determine the most effective approach for your business.
Paid Advertising
The easiest way to generate traffic is through paid advertising. Although not the most popular option given the potential cost, it does provide a reliable method of gaining visibility for your business.
Paid advertising can be done through search or social media ads. Other forms include print, radio, and display advertising. Each has its own benefits and drawbacks, and its value to your business is ultimately determined by you.
Paid advertising strategies must be developed around your specific business objectives. Some businesses need more traffic while others are looking to improve their conversion rates.
But paid advertising requires more than just buying ad space. It requires market research, and your advertising must be developed around the keywords that are relevant to your business and customers.
Taking a more strategic approach to your paid advertising maximizes the results you get while minimizing the cost over time.
Social Media
Social media introduced a more cost-effective way to generate traffic to your website. Social media allows you to reach a much larger audience while getting the feedback you need to customize your marketing message.
You should first strive to provide value to your social media audience, rather than just advertise your products and services.
Social media platforms like Twitter, Facebook, and Google+ each have their own benefits and features that determine how you use them to generate traffic to your site.
Understanding these platforms is the first step in developing successful promotional campaigns that lead users back to your website.
There are tools available that make it easy to share your site’s content on various social media platforms. Be sure to have a social sharing tool integrated into your site in order for your content to be distributed easily and increase its reach.
Email Marketing Campaigns
Email marketing was one of the first ways businesses began marketing their products and services online. As social media, video, and live streaming have come along, many have forgotten the power of email.
Emails are a direct and powerful way to reach your ideal customers. Like social media, email campaigns should focus on providing value first. Aggressive sales messages can lead recipients to unsubscribe from your email list.
Every email should contain some call to action. Rather than ask for a sale or a share, guide users back to your website. Your site can provide additional information that adds to the content provided in an email.
SEO
Optimizing your site to achieve high rankings in the search engine results pages (SERP) is one of the best ways to generate traffic over the long run.
Using meta descriptions, title tags, alt text, and other SEO elements ensures that the search engines properly crawl and index your site. This provides them with the information they need to deliver search results to their users.
Understanding how to optimize your site increases your visibility in the SERPs and brings more visitors to your site. Targeting long-tail keywords allows you to reach those individuals who are most likely to purchase your products and services.
These are the fundamental ways to generate more traffic to your website. Although you may have some or all of these in place, it’s important to revisit your strategies over time. Your paid ads, social media, email marketing, and SEO must adapt with the evolving behaviors of your customers.
If you’re not sure which strategy is best for your business, let us know what you’re struggling with in the comments section. We can help you identify the best avenue for generating more traffic, increasing conversions, and achieving long-term success for your business.
