You’ve probably heard the mantra “content is king” and you’ve dutifully created quality articles for your audience. Despite the amount of time and effort you’ve spent crafting your content you aren’t seeing the spike in traffic that you expect.
The problem is not your content per se, but its distribution. If you expect people to simply find your great content without putting in any effort in its promotion you are gravely mistaken. In the past two years, 90 percent of the world’s data has been generated thanks to the content marketing and user-generated content. Today, you need to incorporate content amplification strategies if you want your audience to see your posts.
What is Amplification?
Many people simply view content amplification as a paid media tactic to increase traffic. But there’s much more to it than that. It is a way to drive social shares and traffic to your owned media while keeping costs low. These social shares will in turn lead to more engagement and, ultimately, conversions. A solid amplification strategy will give you the boost you need to stand out from the crowd.
How to Amplify
There are many methods you can use to amplify your content through your owned and paid media but the end goal is the same – build a community that trusts your brand. There are several ways you can do this:
- Connect with influencers within your niche and ask them to contribute if possible. Your audience is more likely to share your content if it’s from someone they already trust.
- Create shareable pieces from your content. This can be anything from tweetable statistics to an infographic.
- Engage a niche community on different social media sites. Don’t push your agenda on these groups, contribute to the conversation to make real connections and share your content when applicable.
- Use social ads. These are a great way to expand your reach to the millions of consumers on social media sites. Thanks to the highly targeted nature of these ads, you’ll actually connect with people who are interested in your brand.
The infographic below can provide you with best practices on how to start your content amplification strategy. The most important take away though? Set your amplification goals before you type out your first word.