Analytics gives you the invaluable information you need to optimize your business. But there’s a wide range of data that contributes to the analytics puzzle. Determining which ones are the most relevant will depend on your industry, business model, products and services, and other factors.
Website behavior is the one variable that’s essential for all businesses to understand if they want to succeed in the long run. The behaviors of your users when interacting with your site tells you a great deal about how well your business is doing.
Why Analyze?
Today’s businesses must use marketing strategies that are driven by data. This lets you evaluate the effectiveness of your content, offers, and brand messaging. Analytics provides the feedback that dictates where your future marketing efforts should be focused.
Using Google Analytics, small and large businesses can evaluate the performance of their websites. Google Analytics is free to use and offers a robust set of features that are customizable to your business needs and objectives.
What to Look For in Website Behavior
Since its inception, the Google Analytics platform has introduced a variety of new updates and features to more effectively help businesses analyze and understand the behaviors of their customers.
Reporting features such as Behavioral Flow, User ID, and Enhanced E-commerce gives businesses easy access to the data related to their users’ behaviors.
Behavioral Flow reporting is the foundation of analyzing site behavior for improved optimization and increased conversion rates. Using this reporting tool, you observe the ways in which users engage with and navigate through your site.
You can customize the dimensions you’d like to analyze over time. Dimensions such as traffic source, campaign, and location make it easy to determine which elements of your site are producing consistent results.
In today’s online market, users access your content through their desktops, laptops, mobile devices, and others. User ID reporting makes it easy to measure your site’s behavior against the devices used by users.
Google’s User ID reporting allows you to determine what devices are used by an individual to better assess their behavior on your website. This lets you determine the devices that are used most when accessing your content or purchasing your products and services.
If you’re in e-commerce, Google Analytics Enhanced E-commerce reporting provides a “big picture” view of your entire sales process. You can determine which stages of the process need to be optimized to reduce any loss of revenue.
Enhanced E-commerce reporting works to provide analysis of your product views and purchases. E-commerce businesses can analyze shopping cart abandonment and determine how to increase their conversions at the most important part of the sales process: the checkout.
Implementing Google Analytics
Implementing – into your site can be done in different ways depending on your site’s structure. WordPress sites can use the Google Analytics plugin to track their site’s pages and use the many features it has to offer.
Google Analytics can be customized to your data needs. Different businesses will place higher priorities on factors such as the age, gender, location, and traffic sources of their users.
Using Google Analytics to analyze your website behavior is critical to the long-term success of your business. It lets you determine the effectiveness of your current marketing campaigns and improve your strategy for your future ones.
Analytics allows your organization to continually assess how well it’s achieving its objectives. You can modify your business goals based on the feedback provided by Google Analytics.
Let us know how you’ve used Google Analytics to learn more about your site’s behavior. If you’re struggling to implement a customized analytics strategy for your business, you can let us know in the comments section below.
We’ll provide you with the valuable resources you need to start measuring your site’s behavior and optimize your business for increased growth and revenue.
