75% of users judge a website’s credibility based on aesthetics alone, with 38% of visitors leaving the website if its content is presented in an unappealing manner. On the other hand, 67% of marketers rely on SEO as a means to generate relevant traffic, with customer’s journey optimization being a top priority for 35% of marketing executives. These numbers indicate a clear necessity for both web design and the website’s content strategy to work as one in order for a business’ content to go viral on the web and attract a sizable audience. However, finding the best way to combine your web design solution with subsequently published content can be tricky without the proper know-how – which is what we are here to explore in greater detail.
In a website redesign, though, there will be risks. How do you keep your current customers/users and your SEO position during and after this redesign? A website redesign will include a lot of thought and consideration and shouldn’t be launched without a solid strategy. Here are the steps to take.