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The Clear Path to Personalization

Download The Clear Path to Personalization! Deliver Superior Experiences, One Customer At A Time. Personalization — the employment of data to enhance and deliver superior customer experiences — has long been the mantra of enterprise marketing leaders. In today’s digital economy, personalization is no longer a luxury but a must-have capability to effectively compete for…

The Cost of a Bad Lead

Download Cost of a Bad Lead! How much does a Bad Lead cost you? There are literal, fixed costs and hidden costs – both are costing you and your business money, time, and reputation. Our friends at Integrate put together a tremendous overview that we felt was worth sharing. The win: by knowing where bad…

Conversion from Conversation

Download Conversion from Conversation! Turning Monologue into Dialogue to Improve Marketing and Sales ROI Start here. Let us know where to send the resource. Name First Last Email* Industry* — Your Industry —Professional Service (Legal, Medical, Financial, etc)Home Service (Flooring, Roofing, HVAC, etc)Personal Service (Fitness, Wellness, Beauty, etc)Marketing (Strategy, Outbound, Inbound, etc)Non-Profit / Not For…

Unique Paths to Purchase based on Buyer Persona

We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase. Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors. Most notable stats: 84% of Americans are shopping for…