Over the past few weeks, we implemented updates for a client in the medical industry who needs to adhere to ADA Compliance Standards. This is by no means an exhaustive list, but some of the fixes we made are fairly common across many sites out there, so without giving away any identifying information, I thought…
If you’re anything like me, I hesitate to invest a lot of time into a particular platform or technology if there’s a chance it’s going to be obsolete by the time I learn it. So definitely don’t put me in the Early Adopter category. But here’s a quick list of digital marketing trends that you…
The shine is off of 2021, but there’s still time to think and plan for the year. I’m a big fan of using stats from the past to inform decisions in the present and future, and I found this article fascinating, with regard to Customer Experience and its impact on the future of business. Here’s…
Peter Drucker is often (and mistakenly) given credit for the phrase “What gets measured, gets managed.” While that is in itself a flawed statement, the converse is actually more often the case: What doesn’t get measured, doesn’t get managed. In the madmen era, marketing was much more difficult to measure. The adage “throw it against…
Download The Clear Path to Personalization! Deliver Superior Experiences, One Customer At A Time. Personalization — the employment of data to enhance and deliver superior customer experiences — has long been the mantra of enterprise marketing leaders. In today’s digital economy, personalization is no longer a luxury but a must-have capability to effectively compete for…
Download Cost of a Bad Lead! How much does a Bad Lead cost you? There are literal, fixed costs and hidden costs – both are costing you and your business money, time, and reputation. Our friends at Integrate put together a tremendous overview that we felt was worth sharing. The win: by knowing where bad…
I’ve been speaking with a lot of leaders of organizations who are looking to grow during the pandemic and the challenge they seem to be experiencing is that they’re trying to appeal to a wide market and they take their content to such a generic level to try to appeal to everyone that they’re really…
Download Conversion from Conversation! Turning Monologue into Dialogue to Improve Marketing and Sales ROI Start here. Let us know where to send the resource. Name First Last Email* Industry* — Your Industry —Professional Service (Legal, Medical, Financial, etc)Home Service (Flooring, Roofing, HVAC, etc)Personal Service (Fitness, Wellness, Beauty, etc)Marketing (Strategy, Outbound, Inbound, etc)Non-Profit / Not For…
Which Marketing Automation Tool provides the best value? This 72-page guide walks you through the top 6 Marketing Automation platforms on the market today, which tool(s) to consider based on the unique needs of your business. Start here. Let us know where to send the resource. Name First Last Email* Industry* — Your Industry —Professional…
We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase. Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors. Most notable stats: 84% of Americans are shopping for…