These days, more and more business owners are recognizing the power of social media marketing. In realizing that they can build their brand and improve their conversion rates through social media strategies such as a blog, many business owners are ready to use this tool to take their companies from good to great. However, it is often the case that company leaders do not know which techniques to implement in order to help generate leads from their blog. If this is your challenge, it need not be a challenge any longer. To ensure that your blog is effective in generating leads, be sure to use the following tips:
Gather An Email List.
Email lists are one of the most simple and cost-effective ways to generate leads from your blogs. And luckily, there are a million and one ways to gather an email list. One particularly effective strategy is to offer a free e-newsletter that people need to sign up for in order to receive. During the sign-up process, you can ask for basic contact information such as name, telephone number, email address, etc. This is an incredibly effective strategy not only because it helps you gather an email list, but also because it functions as a marketing tool in which you use your e-newsletter to talk about all of the great services and products you offer.
Optimize Your Call To Action.
One of the reasons that many blog owners are not as effective as they could be in generating leads results from the fact that they don’t have a clear, highly persuasive call to action. As you likely know, the call to action is designed to motivate your readers to do something (and this could be anything from signing up to receive monthly updates to making a purchase). If your call to action isn’t concise and convincing, the likelihood that your prospective clients will take the course of action that you desire is unnervingly low.With that thought in mind, it’s a good idea to optimize your call to action by ensuring that it is clear and is leading your viewers to take a specific form of action. Here is an example of a strong call to action: “Here at Construction King, we’re passionate about providing our clients with the detail-oriented construction services they deserve. We’re ready to assist you now, so don’t wait any longer. Instead, pick up the phone now and call one of our friendly customer service representatives so we can give you a free estimate and complimentary consultation!”
Include Share Buttons.
Word of mouth is one of the most effective modes of advertising, and you should capitalize on this fact by including share buttons on your blog. As many social media marketing experts know, share buttons are an incredibly simple, cost-effective way to motivate your clients or visitors to share your blog posts with everyone in their social networks. Moreover, this is a form of advertising in which you capitalize on the power of making brand ambassadors rather than having to repeatedly put in conscious effort to realize your goal of sustained and steadily elevating visibility.
Offer Promotional Products.
Promotional products are an incredibly effective way to generate leads from your blog. When one of your visitors receives a free t-shirt, mug, etc., their curiosity with your brand will likely grow, thereby increasing the likelihood of conversion. Also, promotional products are a wonderful way to spark interest amongst even more people because the individuals who see your visitor wearing or using the promotional product will likely become curious about what your brand is all about. Offering promotional products is oftentimes an effective B2B lead generation strategy, so business owners who are attempting to perform commerce transactions between businesses should be particularly cognizant of this strategy.
Offer Exclusive Membership for Discounts.
People love to feel like they are special, and one of the ways to make this happen is to offer them a chance to be a member of an exclusive club. For example, you could create a coupon club in which only the individuals who are members qualify for discounts on your goods and services. This is a classic lead generation strategy and it can really work for you.
Summing It All Up
If you’re ready to take your business from good to great, you should note that consistent lead generation is a great way to realize your objective. By using some or all of the lead generation techniques outlined here, you will likely find yourself experiencing ongoing business expansion and growth. Good luck!