Website design requires ongoing testing and optimization. This improves the parts that work while identifying those that frustrate users and may be costing your law firm revenue and leads.
Taking the time to analyze your website’s design maximizes returns and helps you provide greater value to current and future clients.
The following gives you the essential steps in this process so that you design a more profitable website for your law firm.
Analyzing Your Current Website
By looking at the frustration points of your site’s design, you can begin to create a new design strategy that’s aligned with your law firm’s objectives, mission, core values, and client needs.
Poor design elements place your law firm at a disadvantage. These limitations keep your practice from achieving results in its lead generation and client retention efforts.
Frustration points include missing calls-to-action, cluttered layouts, and poor navigation. Recognizing and addressing these issues are easy ways to improve your site’s performance.
Common Frustration Points in Website Design
Many law firms fail to recognize frustration points on their websites. This mistake can result in reduced leads, higher bounce rates, and other performance issues.
The following are the most common areas that often need to be addressed in order to build a better site or your law firm.
1. Lack of Clarity
Users may be unable to get clarity on the purpose of your website. Your offer soon becomes buried underneath unnecessary or ineffective content.
2. Text Layout
Your site’s content must be visibly separated into paragraphs that don’t intimidate readers who may not have the time or interest to read text-heavy site pages.
The use of headlines and lists makes it easy for users to scan your page and understand its content and calls-to-action.
3. User Navigation
If your navigation menus make it difficult for users to get to where they need to go, then all other elements will be limited in the results they provide.
Include menus that are structured according to the thinking process of your site visitors. Prioritize your pages accordingly and make it as easy as possible for them to know where to go next.
4. Current Business Information
Most website visitors want to know your office hours, contact information, and location first.
This information should be current and make it easy for users to move forward in your sales process.
Putting Your New Design Strategy in Place
Identify frustration points and create a list that you use to develop your new website’s design strategy.
Consider ways to improve the elements that limit your site’s performance.
Look at the ways in which certain website elements are implemented by competitors. This gives you insight into new opportunities that your law firm may have overlooked.
This process makes your new site design more efficient improves the results you achieve when implementing improved navigation, compelling copy, and an easy-to-follow layout that improves the conversion rates on your site’s pages.
Include your own site’s frustration points in the comments below. Let us know your questions, and we’ll offer the resources needed to begin taking your site’s weaknesses in order to create stronger and more effective content for your law firm’s website.