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If you’re anything like me, I hesitate to invest a lot of time into a particular platform or technology if there’s a chance it’s going to be obsolete by the time I learn it. So definitely don’t put me in the Early Adopter category. But here’s a quick list of digital marketing trends that you…
Peter Drucker is often (and mistakenly) given credit for the phrase “What gets measured, gets managed.” While that is in itself a flawed statement, the converse is actually more often the case: What doesn’t get measured, doesn’t get managed. In the madmen era, marketing was much more difficult to measure. The adage “throw it against…
We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase. Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors. Most notable stats: 84% of Americans are shopping for…