Web Forms: How They Work and How They Boost Your Website’s Success

Web forms are essential to today’s business websites. They allow your site’s visitors to input information that can be used for transactions, lead generation, target market research, and other functions. Web forms have transformed how legal, real estate, medical, and finance professionals complete transactions and process paperwork on line. So understanding how to use web…

Learn from Other Companies’ Websites to Out-Google the Competition

E-commerce competition is becoming fiercer every year. In 2016, global e-commerce sales neared $2 trillion, making up 8.7 percent of total retail spending, according to eMarketer data. By 2020, this will top $4 trillion and 14.6 percent of total retail spending. This market growth means more companies than ever are competing for online customers. On…

How Google AdWords and Your Landing Page Work Together to Improve Your Online Performance

How Google AdWords and Your Landing Page Work Together to Improve Your Online Performance

Google AdWords offers today’s law firms the opportunity to achieve top rankings in the search engine results pages. This increases visibility and is useful for testing and optimizing advertising campaigns Creating a landing page that prospective clients use to learn more about your services is the first step to maximizing your investment in Google AdWords.…

How Social Media Has Transformed Website Design

How Social Media Has Transformed Website Design

Social media influences the ways in which today’s businesses operate. It impacts your marketing, customer service, and branding. But social media is also transforming how businesses design their websites. Understanding the interaction of social media and knowing how to harness that into your website ensures the success of your business online. Incorporating social media into…

Keywords

What Keywords Are and Why They Still Matter to Your Business

Despite the unending search engine updates, one thing still remains as an essential component to a successful search engine optimization (SEO) campaign: keywords. The keywords you target through your content marketing will determine your ability to gain visibility and traction among your ideal customers. But the use of keywords has evolved over time, and many…

Measure web traffic

Measuring Website Traffic Leads to Real Results for Your Business

The performance of your website is an essential component to the success of your products or services. Measuring that performance requires the consistent tracking of a wide range of variables and metrics. Measuring website traffic is one measure that provides invaluable data and insight into the needs and behaviors of your users. It uncovers opportunities…