For any business visible online, having a big website traffic volume is important. The more your website has visitors going in and out of your site, there will be more outlets and opportunities in making your brand awareness grow to your visitors.
Whenever your site drops its website traffic, it means there will be losses and lower sales for your business. Whenever this happens, you need to look at why you are experiencing a drop in website traffic. It is very helpful to use website analytics tools in finding the main culprit of the problem.