Most of today’s businesses use databases to inform their marketing campaigns. But many fail to leverage them as well as they could, and others have yet to put a comprehensive database marketing system in place. Knowing why you may or may not need a database ensures that you get the marketing results you’re after while…
GDPR (General Data Protection Regulation) is a law to be set in motion in May of 2018, and will apply to anyone handling personal data belonging to EU residents. But this has potential to serve as a foundation for legislation in other parts of the world, including the US.
What “tech” world did you grow up in? Half a century ago, our grandparents would have laughed at the thought of their jobs being replaced by robots and machines. But in this day and age, we are actually living it. In fact, the rise of e-commerce businesses has led a number of big companies to…
With so many content management systems (CMS) on the market, it can be difficult for businesses to determine which option is right for their needs. For many, deciding which CMS to use is one of the biggest challenges. Understanding the benefits that WordPress, Joomla, Drupal, and Magento provide to today’s businesses makes the process easy.…
With the onslaught of the digital revolution and new technology, there is always a new trend that companies and industry professionals need to be aware of to stay ahead of the marketing game. So what’s the latest development? Consumers are now engaging with mobile technology more than ever before, even surpassing desktop usage for the…
Growth is great for business, but unsustainable growth can backfire. Greater revenue requires more marketing outreach, which means bigger expenses, potentially cutting into your profit margin if your costs outpace your income. Seventy percent of companies scale up too fast, a mistake that causes 74 percent of tech startups to fail, a study by Berkeley…
Many online users take for granted the features that today’s websites offer. But websites must consider the needs of users with special needs. Website designs that are accessible to these users can provide value to them despite any existing disabilities. Visual, hearing, and learning challenges must be considered when creating a fully functional website for…
Providing useful and relevant information on your website is one of the many ways that you can serve your prospective clients and achieve your law firm’s marketing objectives. Using media and PDF (Portable Document Format) documents can enhance the experience of your users and improve your site’s engagement and search rankings. They give users better…
According to the Global Fraud Index, online retailers have suffered a 300 percent increase in fraud attacks since October 2015, primarily due to bots surreptitiously stealing customers’ personal information. Experts say the findings came to light after the transition to EMV chip-enabled payment processing readers in October 2015, indicating more security measures are needed than…
Responding in a timely manner to customer service-related matters can make or break your company’s e-commerce website. In fact, 53 percent of customers will abandon their online purchase altogether if their questions are not answered promptly. And in 2017, 89 percent of marketers expect customer service to be the key difference that gives brands a…