Vlog: Using online calculators to function as decision engines to help convert your prospects into clients. Transcript: hi welcome to another edition of digital marketing ROI I’m Rob Riggs and as you may know by now why do exists to help growing organizations leverage web technology to solve business problems and one of the largest…
E-commerce websites have to accomplish many goals at once. They have to give users the information they need to make buying decisions while moving them through the entire sales process. The shopping cart systems used by today’s e-commerce websites must work to eliminate obstacles that lead to cart abandonment and other issues. Knowing how shopping…
Most of today’s businesses use databases to inform their marketing campaigns. But many fail to leverage them as well as they could, and others have yet to put a comprehensive database marketing system in place. Knowing why you may or may not need a database ensures that you get the marketing results you’re after while…
GDPR (General Data Protection Regulation) is a law to be set in motion in May of 2018, and will apply to anyone handling personal data belonging to EU residents. But this has potential to serve as a foundation for legislation in other parts of the world, including the US.
Website development tools and strategies continue to evolve. This gives you a wide range of options for serving your customers while achieving your business goals. Third-party applications can be used to create more effective websites that directly increase your bottom line. Knowing what third-party apps are and when to integrate them is the key to…
When it comes to designing a website that supports your business goals, you want as many people to access your content as you can. But having users log in to your website provides numerous benefits that many of today’s businesses continue to overlook. A login feature serves many functions in website design. Understanding how to…
What “tech” world did you grow up in? Half a century ago, our grandparents would have laughed at the thought of their jobs being replaced by robots and machines. But in this day and age, we are actually living it. In fact, the rise of e-commerce businesses has led a number of big companies to…
With so many content management systems (CMS) on the market, it can be difficult for businesses to determine which option is right for their needs. For many, deciding which CMS to use is one of the biggest challenges. Understanding the benefits that WordPress, Joomla, Drupal, and Magento provide to today’s businesses makes the process easy.…
With the onslaught of the digital revolution and new technology, there is always a new trend that companies and industry professionals need to be aware of to stay ahead of the marketing game. So what’s the latest development? Consumers are now engaging with mobile technology more than ever before, even surpassing desktop usage for the…
Growth is great for business, but unsustainable growth can backfire. Greater revenue requires more marketing outreach, which means bigger expenses, potentially cutting into your profit margin if your costs outpace your income. Seventy percent of companies scale up too fast, a mistake that causes 74 percent of tech startups to fail, a study by Berkeley…