I’ve been speaking with a lot of leaders of organizations who are looking to grow during the pandemic and the challenge they seem to be experiencing is that they’re trying to appeal to a wide market and they take their content to such a generic level to try to appeal to everyone that they’re really…
When you need your website to do stuff (i.e., enhanced functionality), should you use a plugin? or should you build it custom? or even a hybrid? The answer: it depends. There are benefits of using a plugin: offloading expense and responsibility for staying up to date, for one. But many of our clients don’t fit…
Why do exists to help growing organizations leverage web technology to solve business problems and one of the largest business problems that potential clients come to us with is brevity and we’ve got a myriad of ways to help with that but today we’re going to talk about calculators you remember one of these guys likely if you’re you’re above the age of the Millennial and you know basically it’s an old fashioned calculator but these days it’s very easy to implement one of these online in a way that’s going to impact business.
Social media reigns supreme in today’s online-driven business world. Companies use Instagram and Snapchat to share stories with their audience more than they do traditional print mediums. Facebook “likes” allow your audience to see how well a product you introduced has fared, and Tweets promote local sales you plan on holding online and at your…
E-commerce websites have to accomplish many goals at once. They have to give users the information they need to make buying decisions while moving them through the entire sales process. The shopping cart systems used by today’s e-commerce websites must work to eliminate obstacles that lead to cart abandonment and other issues. Knowing how shopping…
This creates new opportunities for businesses to improve their marketing while minimizing the cost to acquire new clients or customers.
Database marketing consists of the tools and strategies that identify key metrics related to your customers. Businesses get this data from their sales processes, email marketing, social media, and other marketing efforts.
GDPR (General Data Protection Regulation) is a law to be set in motion in May of 2018, and will apply to anyone handling personal data belonging to EU residents. But this has potential to serve as a foundation for legislation in other parts of the world, including the US.
This gives you a wide range of options for serving your customers while achieving your business goals. Third-party applications can be used to create more effective websites that directly increase your bottom line. Knowing what third-party apps are and when to integrate them is the key to achieving lasting results from your web development plan.
When it comes to designing a website that supports your business goals, you want as many people to access your content as you can. But having users log in to your website provides numerous benefits that many of today’s businesses continue to overlook. A login feature serves many functions in website design. Understanding how to implement this feature improves the functionality and value of your website.
What “tech” world did you grow up in? Half a century ago, our grandparents would have laughed at the thought of their jobs being replaced by robots and machines. But in this day and age, we are actually living it. In fact, the rise of e-commerce businesses has led a number of big companies to operate predominantly online and shutter a majority of their once-thriving retail locations.