Your website’s “About Me” page is one of its most important elements. A well written “About Me” page that reflects your brand’s message and value proposition builds trust and credibility among prospective customers.
It’s an opportunity to share your brand story and create a voice for your business that humanizes it and makes it relatable to your audience.
Understanding the needs of that target audience and focusing on how to meet those needs is at the core of a powerful and effective “About Me” page.
Understand Your Audience
Knowing your audience makes it easy to give them the information they need in order to take action.
Your “About Me” page should position your business as the best choice for your audience. Your background and experience should both serve the ultimate goal of providing value to the users who are most likely to benefit from them.
Share Your Brand Story
The story behind your business should be part of your “About Me” page. Stories resonate with people and create a brand identity. Your story conveys your mission, vision, and leadership within your industry.
Your story should be interesting and highlight your achievements and expertise. More importantly, it must compel users to trust you as the ideal solution that meet their needs.
Serve the Audience First
Ineffective “About Me” pages are the result of putting too much focus on your business and not enough on the needs of your prospective customers. Although this page should highlight your business, it shouldn’t be all about you.
Consider what takeaways you want your readers to have. How do you want them to feel and what questions should they have answered after reading your “About Me” page?
Offer information related to the experiences of other customers. It’s important to be specific and include details related to any projects or case studies that support your “About Me” page.
Humanize Your Brand
People prefer to buy from other people, not brands or logos. The importance of humanizing your business is critical to your success in today’s marketplace. Include a photo and bio of any key members of your organization.
This gives your audience a sense of the people behind the brand. Photos build trust and credibility for your business. Faces of team members are more memorable, which increases the likelihood that users will return to your website.
Your “About Me” page’s content should be written in a style and voice that’s relatable. Using conversational language builds trust and establishes a brand voice.
Prospective customers must be able to contact you. Include your phone number, mailing address, social media profiles, and any other relevant contact information on your “About Me” page.
This gives the audience an actionable step to take once they’ve become interested in your products and services.
Although your contact information should be included on all of your website’s pages, your “About Me” page is the ideal place to provide ways for your audience to connect and engage with your brand.
These are the fundamental steps to creating an “About Me” page that reflects your brand’s value proposition and the needs of your audience. Putting these in place will improve your site’s performance.
If you’re not sure how to create an effective “About Me” page, let us know what your biggest challenges are in the comments below. We’ll help you determine how to highlight your brand while offering greater value to your audience.