As an online business owner, you are probably always on the lookout for ways to attract and keep more customers. While things like a snazzy-looking website, great prices and superb customer service are definitely important, there are other factors that can help boost your customer acquisition rate.
Fortunately, it is quite possible to get more people to visit your website and become devoted customers. For example, one way to do this is by using customer relationship management (CRM) software that can help keep tabs on key topics like customer data, customer interaction and more. In order to use a CRM program as effectively as possible and help improve your customer acquisition rates, check out the following tips:
Get to Know the Ins and Outs of Your CRM
If you are investing in a powerful CRM tool but are not really sure how to use it to its full advantage, you are not getting your money’s worth, and you might also be losing out on some new customers. Consider investing in a reputable and effective CRM program like Infor CRM, which has become the gold standard in customer relationship management. Then take the time to learn how to take full advantage of the software through videos and articles on Infor CRM training, development, technical topics and product details.
Know Your Target Audience
Sometimes website owners think that a certain type of customer is interested in their products, but they end up being incorrect. By using your CRM program to check the demographic data that is collected by your sales team, you can get a better handle on who your actual audience is, as opposed to who you believe wants to order from or hire your company. Once you have an idea of who your actual customers are, you can then adjust marketing and sales approaches as necessary in order to take full advantage of your client base.
Create Tailor-made Loyalty Programs
Another CRM strategy that can help attract more customers is to use the data to create loyalty programs for your valued clients. CRM software can show the different levels of your customers’ engagement with your company as well as which clients and accounts bring in the most money. Using this info, you can create loyalty programs for these biggest customers. In addition to encouraging the existing customers to continue to shop with you, these loyal customers will likely end up referring your company to their friends and family.
Make Interactions More Personal
A CRM tool can also help you to bring in more customers by making your interactions more personal and helping you to see each online customer as more than a source of revenue. For instance, when asking a new client for his contact information on your website, ask for his birthday; this way you can follow up with the client the week before his special day with a unique sales code just for him.
When used to their full potential, CRM tools are an invaluable resource. Because you will rarely, if ever, see your online customers in person, it is crucial to come up with ways to attract more people to your website as well as learn more about them. By using an effective CRM system and being fully trained on its advantages, you’ll be in prime position to boost your number of new customers.
