Over the years there has been a surge in the popularity of the memes. Be it the dancing babies, or the political satire or the cat videos, the internet memes have become an innovative means to share and transfer cultural ideas. Internet meme is the subset of general memes, they imitate ideas and action related to the prevailing internet cultures. Richard Dawkins had coined the term meme in this book in 1976. Again in 2013, he referred the internet meme as the one that have been deliberately changed by the internet users. Memes can be referred as a means of communicating a cultural idea through the use of words and pictures.
Establishes brand efficiently
Since they go viral, they play a major role in marketing and establishing a brand. Whether you create your own meme or spoof an existing one, it gives scope to the designers as well as the owner of the brand to utilize their creative best and promote their services. Rather than just passing the memes, you can be creative with the content so that the brand creates a buzz and gets exposure within a short period. By analyzing few of the recent memes, you can fathom the ways the brands amalgamate the content with humor and make it attractive to the internet users.
Reap maximum benefit
Memes have a short life, and their lifecycle can be described as the creation of a meme, rise in the popularity, staying in the peak and then fading away. It is important to reap the maximum benefit from these memes when they are in their peak form. Much of the success and the popularity of these memes depend on the content and the design of the same. The layout, use of color and font are important in this regard. To make your brand work, make sure that your meme has a positive effect on the brand.
Create your own meme
Creating a meme is easy and you can do it easily through the free meme generators that are available across the net. But prior to that there are few things that you need to be sure of and those are the subject and the content of your meme. You can start with a thorough research of the recent trend of memes that are a hit among the internet users. Pick the ones that have got the maximum number of responses and draw idea from those. However, remember not to replicate the same thought.
Know the audience
Next important thing is the content and the design of the meme. Generally memes add humor to communication, so take an effort to add hilarious images or photos to your meme. To promote your brand effectively, you need to choose an appropriate subject that the target audience can relate to. It has been noticed that the animals, few cartoons, local hero and celebrities are a great hit. You can use their image, or of any other image that your intended audience can relate to. Often a text is embedded in these images, but make sure that they are in sync with the message of the meme.
CSS for designing
For designing the meme, you do not require much expertise, a fair knowledge of the markup language and CSS is necessary to produce an effective meme. If needed you can also take help if a web designer to create a meme that is aesthetically pleasing. CSS or the Cascading Style Sheet is a language that is used to describe the various aspects of designing. It helps the web pages to have a consistent look across various devices and browsers. Over the last couple of decades, this has been widely used by the web designers across the world.
Format the page
After you have created a page with the help of codes of the markup language, you need to design the same with CSS. To make the meme appealing for the audience, you can add various effect and style factor. Different aspects of style are covered with CSS and the changes take place in the principal style sheet. You can start with the formatting of the page, for instance the margin. If you want to decrease the size of the margins, you can do the same with the style sheets. Another important aspect of designing is the font size, you can reduce the size of the caption of the top or increase the size of the one at the bottom through coding in the style sheet.
Reflect your brand color
In short, CSS helps you to give the meme the desired look. If you are not happy with the end product, then you can redo the whole designing with few simple clicks of buttons. If you want the meme to reflect your brand color, then all you need to do is change the codes in the main style sheet and you can see the change in the meme soon. Through the online resources, you can learn the steps that you need to follow for designing a meme with CSS.
Author Bio: Meme Member – Memes lets you effortlessly share funny pictures. Jim Anderson wanted to promote his brand through the use of memes. He had consulted web designers in this regard.