Designing a website that meets the functionality needs of visitors along with your law firm’s business goals takes time. There are many factors to consider in order to ensure that it achieves lasting success in generating new clients for your practice.
Deciding how many pages your website should have is a key component that you and your design team must include in its design plan. Knowing what pages to include lays the foundation for your law firm’s online marketing strategy and the results it achieves.
A Website With a Purpose
The number of pages your website should have begins with its overall purpose as well as those of its individual pages. The Home, About, Services, Contact, and other pages each have a specific job to do.
Your law firm’s marketing team must consider how each page contributes to your sales process. It must also determine where site visitors are in their own process of deciding to purchase (or not) your legal services.
Business websites must be careful not to overwhelm site visitors or create unnecessary friction. This occurs when law firms include too much information, cluttered layouts, multiple calls to action, or duplicate content.
Knowing what information your site’s visitors need first helps you prioritize the pages you include as well as the number of pages that your website should have.
Optimizing for Search
The number of pages your website has can impact your search engine optimization (SEO). Online users searching with keywords related to your legal services may be presented with a large number of your site’s pages in their results.
In other words, users won’t always land on your site through its Home page. This reinforces the need for establishing the goals of each page and having the right pages to effectively draw users into the sales process.
Having too few website pages can negatively impact your search rankings when competing with law firms that have a significantly larger number of site pages.
The more pages your site has, the more likely you are to be relevant to the search keywords being used by your target audience.
What Pages Does Your Website Need?
Knowing which pages are needed to design a successful website is essential to determining how many your site will have.
Your site’s static pages include your About, Services, and other pages that don’t require frequent updates. They help users determine who you are and what you do when they first encounter your site’s content.
Each blog post you publish results in an additional new page for your site. These posts may also be updated over time to ensure that they are still current with changes in your industry or law firm.
Blog pages are typically shared more frequently, so they should be relevant to your prospective clients’ needs while driving traffic to your website’s other pages and offers.
Sales (or landing) pages have specific conversion goals while confirmation pages must maximize functionality, usability, and convenience for users.
The number of pages you need depends on factors that include the goals of your site’s pages, your SEO objectives, and the content that users need to have the best experience possible when engaging with your brand.
How have you been able to achieve better marketing results through the number of pages on your website?
Are you still unsure about how many pages you need to achieve your business goals? Let us know in the comments below.
Deciding how many pages your website needs is critical to its long-term success and the effectiveness of your law firm’s marketing strategy.