If you are paying for web development and you seem to be constantly hashing out minutiae with your web developer, it could be that you are still the victim of misinformation. There are a lot of myths about what works for a website floating around the web. With all of the misinformation, it is no wonder than you can get misled. There are several things you should know about website development and what makes a website successful so that you know you’ve hired a good web developer, and so your web developer can make sure you really do get the most bang for your buck.
Content Really Isn’t That Important, Is It?
In the past, we’ve written about how top-quality content really makes a difference for your online business. It’s a long-term marketing strategy that provides value for your readers. It educates them and preemptively answers their questions, sometimes even questions they didn’t know they had. It allows them to build trust with your business by continuously finding your blog to be useful. It really is that important.
If you have hired a web developer who believes that web content optimization is not that important, we recommend jumping ship (Save yourselves!). It is likely that your current developer does not keep up with current development trends and does not understand the importance of Google’s search engine ranking system.
White Space, Who Needs It?
We know that many people think that the more time you spend working on something automatically means that you are creating more value. In the case of web design, this is not exactly true. For example, if we spend time covering up every bit of white space you have, this doesn’t create a well-designed site.
Many people want you to ‘do more,’ but the reality is that white space is aesthetically pleasing. Readers like aesthetically pleasing. Not only is it good aesthetically but it is also great for attention span and copy writing. If you want to sell more online, don’t be afraid of strategic white space and brilliant sales copy.
The Design You Want is the Design You Should Get
If you are working with a developer that cannot explain to you the different pros and cons in certain website designs, you have a problem. Also, if you see that your developer tends to follow the same web structure for each website in her portfolio, this is also a problem.
There are certain website structures that make a visitor’s experience better by making page flow intuitive and quick. Everyone’s website should not, however, have the exact same structure. How your website is designed has a lot to do with what your site is about and what you are trying to sell on your website.
Find a good developer that can explain those differences to you from a psychological or click-through perspective, and you know you’ve found someone you can trust.
Your web developer should create a website for you that is going to get results for your business. If you find yourself pushing a font or a certain page style, you might want to stop and think about why your web developer is suggesting you go a different route. She is there, after all, to make sure your business gets results.
YourDesignOnline is a Web Development company. For more information about what we can do for your business, contact us today.