At some point in your marketing planning and research you’ve probably heard or read that sending out an email newsletter to your contacts and subscribers is a good idea. It is and should be incorporated into your overall strategy. Why? Here are a few reasons…
Keep In Touch – The most obvious reason to incorporate a newsletter is to keep in touch with your contacts. Why wait for them to visit you when you can visit them…right in their inbox?
In Sight, In Mind – Newsletters keep your business and brand on the mind of your customers, colleagues, and whomever else is on your contact list. When they receive your message it will call to mind their experience with you and hopefully encourage them to continue the relationship.
Personal Touch – In conjunction with what was said above, newsletters can be used to create a personal connection with your contacts. You can address them by name in the message, send them a note on their birthday, and in some cases, custom content.
Why wouldn’t you want to reach your audience on a deeper more personal level that will bring you more return in the future?
Are you using an email newsletter in your marketing strategy? Tell us about it!
Want help implementing an email campaign? Let us know.