Website design consists of many factors that work together to create an engaging site that meets your business objectives.
Businesses invest time and other resources into the look and functionality of their websites. But many overlook the content that needs to be included in order to maximize the user experience.
The pages of your website serve unique functions that guide visitors towards the solutions they need. The following are the essential pages that every small business website should have.
The Home Page
Website home pages often get the most attention during the design process. Your home page is usually the first point of contact for visitors. It provides a compelling and concise summary of your business and the products or services it offers.
Product and Service Page
A product and service page provides more details on the ways in which users can gain the value being offered by your business.
Your website needs to have a page containing details related to your services. You can organize services into categories in order to help users understand the options that are available.
An overview of your products and services can improve conversion rates. Linking products and services to dedicated landing pages can provide even better results.
Bio and About Page
Today’s businesses must have a face and voice that represents their brand. An about page lets you tell the story of your business to prospective customers. It humanizes your brand and shows users that there are real people behind your company.
Location and Contact Page
A location and contact page makes it easy for customers to find your business. Having a contact form makes it easy for interested users to reach out and ask any questions they may have. Businesses that are responsive to users have a leading edge over industry competitors who are less accessible.
Media and Testimonial Page
People are talking about your business. Why not showcase what others are saying with a media and testimonials page? This gives you a chance to share media mentions alongside the positive experiences of other customers.
Testimonials create the social proof that builds your credibility in the eyes of a potential customer. Include names, locations, and photos with testimonials whenever possible.
Photographers, writers, developers, and designers have portfolios that showcase their unique skills. A portfolio page is a perfect way to highlight your work. It can include photographs, videos, and case histories that highlight the benefits of your services.
Purchase and Payment
Your purchase and payment page must be clear and simple to use. If it’s difficult for users to navigate through your payment process, it could lead to cart abandonment and a decrease in revenue.
Small business websites must include these pages in order to meet their business goals and provide value to their current and future customers.
Let us know how you’ve implemented these pages on your own site. If you’re struggling with your website’s design, let us know in the comments below.
We can determine which pages are essential to your business and include them in ways that support your future success.