Getting readers to your website requires you to go beyond your services and products. What many businesses, bloggers, and webmasters often forget is that they’re educators first. If you want to increase the number of visitors to your site, providing education in a way that they can understand and apply maximizes your branding efforts.
Knowing how to educate and empower your audience with the information and value you provided gives you an advantage in gaining a wider audience. Your customers will move one step closer to their goals, and be eternally grateful to you in the process.
You’re an Educator First
Providing content that educates readers benefits you and your business in ways that couldn’t be achieved otherwise. Educating readers builds a connection with them, and creates conversations that build trust around their own unique needs.
This positions you as an authority, and generates referrals. Your audience can confidently share your content within their own communities. Authority attracts attention from other well-known figures in your industry, leading to partnerships and valuable networking opportunities.
Your customers need you, but they might not know it yet. Educating your audience shows them exactly why you are a valuable resource for them.
Teach Them Well
Using interactive posts that appeal to a variety of learning modalities will increase your reach with readers. Infographics and videos are powerful ways of teaching your clients and demonstrating the solutions you offer. They also simplify complex subjects, making it easier for your readers to understand your message.
When you shape that message in a way that assumes customers know as much as you do, the message is lost. You’re the expert, but your clients need information presented in a language that is easily accessible.
Provide examples that reflect the average customer to explain technical subject matter. Being clear, and using any tools that support learning such as visual aids or stories will give you and your readers the best results.
Empower and Motivate
Providing your customers with educational content that’s easy to understand empowers them. Marketers overlook this important point when they try to display their own expertise at the cost of alienating some of their readers.
By putting yourself in the customers’ shoes, you’ll know how to give them the tools they need to solve their most pressing concerns. In return, they develop a trust in you and your business that outweighs any advertising you could attain otherwise.
The motivation and empowerment of others lays the foundation for what many refer to as your “tribe”. This group becomes your most loyal followers and advocates. Your business will be positioned as the resource to go to first.
Providing education for customers is the biggest investment you can make in your business. By setting aside your efforts to sell, and instead taking the initiative to teach others and provide them with valuable tools, you’ll begin to grow a community of loyal followers.
They’ll feel empowered and motivated. And when they’re ready to move forward, you’ll be the first one they think of.
What experiences have you had with educating your customer base? Tell about your successes and failures in the comments below.