Marketing Grader is one of the free tools that we use to assess websites and their weaknesses. Simply enter the URL to your website, and you’ll have a handy report in just a few seconds. You can even compare your site to competing sites so you know how your site compares in specific areas.
A few examples of metrics the report brings to light:
Top of the Funnel
– How your site resonates with search engines and social
– If your site is robust enough to grab traction with search
– How popular your site is with the rest of the world
Middle of the Funnel
– How easy it is to convert or connect with you on your site
– How integrated your content is on your site
– How active you are in driving traffic through social channels
– How traffic to your site compares to traffic from similar sites
The report gives you some great ideas for improving your site content for really making your website an effective and efficient tool to take your business to the next level. While it’s not a comprehensive 5-year marketing plan for your business, it does give you next steps you could take immediately to poise your website to better interface with your target. And that drives business.