Continuing our series on free tools for business bloggers, I cannot emphasize enough Google’s Keyword Tool. It just makes sense that if you’re trying to position your website to be found by search engines, you should know what keywords people are typing into the search engines to find services like yours.
It’s as simple to use as typing in a search phrase or two (or more!), and the Keyword Tool will return metrics showing the levels of estimated search traffic and competitiveness, so you can decide which keyword phrases you should target ranking for. There are more robust tools out there, but this one is great with a zero price tag.
Just a note: using Google’s Keyword Tool for better search engine ranking is not exact science, because this tool actually gives results for paid search results, not organic. But it stands to reason that the metrics are rather similar for paid results as those which show as a result of Google’s intermittent web crawling.
For a detailed tutorial on the Google Keyword Tool, watch our search engine optimization video tutorial.
For more on the topic of Search Engine Optimization, read more of our articles here.