We’ve recently discussed how your business should utilize mobile in your marketing strategy. We’ve talked about making your website responsive so that it is user friendly and aesthetically pleasing on mobile devices as well as other mobile marketing strategies. We’ve discovered another handy-dandy tool that can up your mobile strategy game even more.
The Full Value of Mobile is another hidden gem from our friends at Google to help businesses do exactly what its appropriate title suggests… help you determine what having a mobiel site is actually worth. By manually entering applicable data, the site will calculate how effective the interaction is between your site and your customers. With this tool you can find out how your mobile site drives in-store sales, app downloads, phone calls, and cross-device purchases.