Lead generation is at the core of any successful business. Law firms that overlook the importance of lead generation strategies struggle to grow their client base while reducing the efficiency of their marketing efforts.
Generating leads with video marketing is a reliable way to generate consistent leads for your law firm. It provides a number of benefits to your firm’s success and branding.
Knowing how to implement video marketing positions you ahead of your competitors, provides added value to prospective clients, and creates a brand voice for your law firm.
Benefits of Video Marketing
Video marketing gives your firm a face and voice that builds trust and credibility with your audience.
Videos speak directly to viewers in a way that’s conversational and personable. This builds relationships with current and prospective clients while providing valuable content that answers their legal questions.
Videos are easy to consume and more likely to reach a larger audience. Sales pages, articles, and other text-based content can require time and effort from your audience. These may not be ideal for social media platforms where users typically scan through headlines.
Videos compel users to remain on your website or social media page, which reduces bounce rates and other measurements that lead to better search engine optimization (SEO) results.
Videos for Lead Generation
Video marketing is used by a majority of today’s online marketers. More importantly, these businesses acquire leads that are higher in quality when compared to other strategies.
Videos explain your legal services in detail while answering the most frequently asked questions for prospective clients. It articulates your unique value proposition so that your audience understands why your law firm is different.
Videos are great for sharing testimonials from satisfied clients. Highlighting clients who’ve had similar issues as your target audience creates a strong level of trust with viewers.
Tips for Video Marketing
Videos should demonstrate the specific problems that your legal services solve. Choose an issue that’s relevant to your target audience and consider the language they use when describing that problem or need.
If the information included in your video is technical or complex, simplify it as much as possible and repeat concepts so that they’re easy to understand and recall.
Your video should include a clearly defined call to action (CTA). Lead generation often requires prospects to sign up for an email newsletter, download a free guide, or simply contact your law firm.
Whatever your call to action is, make it easy for viewers to take the next step by including a CTA button in your video or in its description.
A compelling headline and thumbnail image are also essential to your success in video marketing. These appear in search results and attract the attention of your target audience so that they’ll click on your content.
Generating leads with video marketing is easy when you understand the benefits it can provide and the best practices to implement in your strategy.
Has your law firm used video marketing to increase its leads and client acquisition? If you’re struggling with lead generation, let us know what your biggest obstacles are in the comments below.
We’ll help you identify the first steps you can take to use video to attract prospective clients and grow your law firm’s online visibility and success.