Content marketing includes tasks that require a wide range of skill sets. So your team must have the knowledge and resources to stay current with today’s content marketing strategies for selling your legal services.
Making website updates, creating publishing guidelines, and distributing your content are just some of the activities that must be managed over time.
More importantly, your law firm must be able to scale these and other processes as you grow your brand.
Your Team is Vital to Your Content Marketing
Your law firm’s team has the legal expertise that can be translated into useful and relevant content for your target audience. This makes them an invaluable source of information that can be used to increase the visibility and credibility of your brand.
But content marketing requires planning, consistency, and optimization in order to achieve the results you’re after. With the right training, your team can learn how to easily write, publish, and update your website’s content.
This results in content that’s consistent, valuable, and relevant to the needs of your ideal clients.
The Lessons Your Team Can Learn Through Training
The right training teaches your entire organization how to connect and engage with prospective clients.
The best marketing results come from having a company-wide understanding of your content’s role in selling your services and supporting your business goals.
Coming up with new ideas and topics for your content is a process that many businesses still don’t understand. Tapping into your target market research makes it easy to create content that’s more likely to resonate with your audience.
The use of headlines, subheaders, images, and other elements enhance the performance of your content. Knowing how to create powerful and engaging headlines draws your audience further into your content and into your sales process.
Your law firm’s brand “voice” is critical to its lasting success. The style and tone of your content create that voice and makes your brand more recognizable.
Content publishing guidelines must be put in place to define the rules that your team must follow. This reduces the need for edits and makes the publishing process more efficient. It prevents unwanted issues that can negatively impact your brand.
Having a system in place that lets your team update your site’s pages and publish new content reduces delays in your content marketing.
The Benefits of Training Your Team
Training your team gives them the resources they need to achieve a greater level of freedom and flexibility in your content marketing strategy.
Team members can easily create and publish blog posts and other content. This prevents any friction in the publishing process and keeps your site updated with new resources for your audience, which supports your search engine optimization (SEO).
Also, your team members can turn their interests and passions into engaging content for your law firm’s website. They can provide commentary on industry changes, current events, and other topics related to your legal services.
If your website is built on WordPress, you can assign various roles to your team members to help manage and update your site.
This allows you to control the access that they have and gives them the ability to edit, publish, or remove any content.
Training is an invaluable tool for getting better results from your web design and content marketing strategies. Let us know how training your team has benefited your law firm in the comments below.
When your team has the tools and resources needed to maintain the quality and consistency of your website’s content, your law firm will be in a position to achieve long-term growth and online success.