Optimizing your site for search engine rankings is like the quest for the Holy Grail. There are many factors that contribute to your SEO success, so you may feel like you’re always searching for the perfect solution.
But as a business owner, SEO can feel overwhelming and cost you valuable time that you could be putting into creating the best products and services. So is it possible to get those sought-after rankings through quality alone?
Although things such as domain authority and link profile are critical to any comprehensive SEO strategy, many businesses have been able to bypass them and take alternative paths to SEO success.
The SEO Issue
There have been countless updates made to search algorithms over the last few years. But one thing remains certain: search engines seek out quality.
In order for them to provide the best results for their users, the algorithms continue to move towards distinguishing the most relevant and useful results.
But as a business owner, you may not have the resources to establish the relevance, quality, authority, and link profile that are developed through traditional SEO methods.
Building a strong link-profile requires that you perform outreach campaigns and manual tasks that place a heavy demand on your time, energy, and costs.
In order to boost the rankings of your business while avoiding these tasks, you’ll need to focus on different channels for getting your message in front of potential customers. That means creating great content that gets seen and shared.
Working the System
If you want to focus on creating high-quality content that gets links pointing back to your business, create a strategy that places your content in front of the right people. But you need to understand that this process takes time.
Common SEO strategies involve factors such as relevance, content quality, and page-level and domain authority, among others.
A successful SEO campaign is built upon the right keywords, ensuring that the content serves those keywords, and the right user data. With these elements you can get higher rankings when focusing primarily on content alone.
So What Do You Do?
In order to get great SEO results while avoiding tedious link-building efforts, you’ll need to invest in the quality in your content. But that’s still not enough.
Content needs to be seen and shared. Therefore, you need to think carefully about how you’ll strategize your marketing. This includes the following:
- Offline marketing
- Email marketing
- Press coverage
- Public relations
Content is the first step in a customer’s experience with your business. It builds trust, demonstrates authority, and positions you as a leader in your industry.
This builds the brand equity you need to organically grow the links for your business. Because you’ve demonstrated these qualities with your content, visitors will be ready to like, share, and purchase once they arrive at your site.
This approach to SEO is the exception to the rule. It’s not recommended for all businesses. There is still much to be gained from the other methods used to improve search engine rankings.
Although the quality of content is important, it can be difficult to solely rely on it for SEO. But it’s also not impossible. By making sure that you’re supplementing good content with a well-designed marketing strategy, you can build a business and grow your customers on content alone.
Have you been able to improve your SEO in non-traditional ways? Let us know how you’ve been able to grow your audience with high-quality content that useful and relevant.