Providing useful and relevant information on your website is one of the many ways that you can serve your prospective clients and achieve your law firm’s marketing objectives.
Using media and PDF (Portable Document Format) documents can enhance the experience of your users and improve your site’s engagement and search rankings. They give users better ways to consume your content and helps you reach a wider audience.
Knowing how and why you should use these powerful tools in your website’s design can help you achieve a new level of marketing success while optimizing your website’s performance.
How PDFs Improve Your Website’s Design
Although most content can be directly added to your website’s pages, some information may be best suited for a printable document that users can download, save, print, and share.
A PDF document provides a number of benefits to your content marketing strategy. They’re especially useful for content that may be too complex to add to the layout of your site.
Legal guides, white papers, cheat sheets, and other forms of content can be easily distributed as PDF documents. Prospective clients can access forms that need to be completed prior to their first meeting with your law firm.
Employee handbooks, case studies, and industry articles can be shared using PDF documents.
Increase Website Engagement With Media
Multimedia elements are commonly used on today’s business websites. But they’re not always used correctly, which causes law firms and other businesses to lose visitors over time.
Using media on your website’s design captures attention while providing the information that’s relevant to your prospects’ legal needs. These include video, audio, and image elements that support your site’s content and enhance your law firm’s brand.
Videos can be used for promotional campaigns, tutorials, educational presentations, or offering a behind-the-scenes look into your law firm. It gives your practice a face and a voice, which further establishes trust and credibility with your audience.
Videos can be embedded within your website’s pages to allow users to watch them without having to leave your website.
Audio elements can deliver messages related to your law firm’s services while providing content that answers frequently asked questions or delivers relevant resources.
Many websites include transcripts of audio presentations to give users the option to read the content. This makes it easy to appeal to different learning styles, which gives your message a broader reach.
What to Consider When Adding PDF Documents and Media to Your Website
In order to get the best results from using PDF documents and media on your site, there are some key things to consider.
Bandwidth limitations can influence how often and what types of videos you include on your website. This issue can be avoided by hosting your videos through a hosting service and embedding them onto your website.
But videos can take a log of time to load, and you need to be aware of the impact that video elements can have on the user experience.
Website pages, images, and videos that load slowly cause users to lose patience and return to the search engine results pages.
Browser, Internet speeds, and other factors beyond your control can cause documents to load too slowly. So you’ll need to optimize your file sizes and test your own website on a regular basis.
Audio elements should have high-quality sound to enhance the experience of your site’s visitors. You may need to invest in professional recording equipment to prevent sound issues.
Also, poor sound quality can reflect badly on your brand. A more professional sounding audio presentation gives a professional impression of your law firm.
How have these elements improved your own website’s performance? Is your law firm looking for ways to provide additional content through the use of media and PDF documents? Include your questions in the comments below.
Incorporating media and PDF documents into your website’s design can improve the results you achieve from your online marketing strategy.
