Your website’s design is an extension of your law firm’s brand message, core values, and business goals. As your law firm grows and evolves over time, so will its website design needs.
The information that’s visible on your site may change, but there are key elements that should remain visible regardless of the changing needs of your online presence.
There may be some information that may not always need to be presented to your site’s visitors. Knowing what information should be visible on your website enhances its performance over time.
Information About Your Law Firm
Law firms typically create a dedicated About Us website page to provide information about the organization and its key team members. But the About Us page can serve an important role in the sales process.
Information about your law firm establishes credibility among your prospects and in your industry. It builds the trust that’s needed by those who need your legal services.
Having this information on a dedicated page is enough for most website designs, as the majority of your site’s content should focus on the visitor’s needs and pain points.
Including your contact information on your website is critical to its success in generating new clients for your law firm.
Most websites have a Contact Us page that includes the business’ physical and email address, phone number, office hours, and other relevant information.
Include your phone number and email address in as many places on your site as you can. In addition to the footer and header, this information can be placed in your site’s sidebar, within your content, in blog posts, and other key locations.
Social media page links, Skype addresses, and other communication channels should also be included alongside your contact information.
Your site’s navigation is vital to the experience of your visitors and the functionality of your site. But more navigation isn’t always better. Keeping navigation menus visible at all times can create friction in the sales process.
Dropdown menus can be used to hide certain navigation elements while providing an easy way for users to move throughout your site. This is especially useful when implementing a responsive design into your website.
Accessing content on smaller devices limits the space you have to present your site’s information. This forces you to prioritize the elements that remain visible over content that can be hidden until users need it.
Testimonials from existing clients demonstrate the value of your services and the benefits they’ve obtained from working with your law firm.
They may also be placed on a dedicated page on your website, but they can also remain visible throughout your site to support your content.
If you provide information on a specific area of practice, the testimonials included alongside it should relate to the services that are relevant to that niche.
If your services are specific to a geographic location, include testimonials that are from local residents within that location.
Guarantees, Business Policies, and Other Information
Information related to the purchase and delivery of your services should be visible only at the right points in your sales process.
Privacy policies should be made visible when a user is asked to submit information for any transaction.
Privacy and confidentiality notices help visitors feel secure when providing information to your law firm. These should be visible when users take certain actions that move them further into your sales process.
Let us know how you have used this strategy to improve your website’s performance in the comments below. What challenges are you facing when creating a website design strategy for your law firm?
Determining the visibility of certain elements in your website’s design is an effective way to optimize your site’s performance. More importantly, it improves the user experience over time, which can support your site’s search rankings, revenue, and growth.