Small law firms have advantages over their larger competitors. They operate more efficiently by minimizing unnecessary expenses while having the agility to respond quickly to changes in the marketplace.
Your small law firm may be better at providing a more personalized experience to its clients. You can be more responsive to feedback, which creates deeper relationships that lead to increased trust and client loyalty.
But making your small law firm look big also has its benefits. It gives potential clients security and confidence in purchasing your legal services. More importantly, it strengthens your brand and makes it more recognizable.
Establishing a Strong Online Presence
It’s easier than ever to give your small law firm a larger presence. Businesses use website, social media, content marketing, and other strategies to establish their brands and make themselves look big in the eyes of their target audience and competitors.
Establishing a strong online presence is the first step in achieving this goal. This begins with a well designed and fully functional website. Law firms that don’t have websites overlook a fundamental component of online branding.
A website generates new traffic that improves your lead generation and conversion efforts.
Your website should be designed to accommodate all users regardless of the devices they use. A responsive website is essential to establishing a larger online presence.
An active social media presence also increases your brand’s visibility. Today’s users spend an increasing amount of time on platforms like Facebook, Twitter, LinkedIn, Google+, Snapchat, and others.
Take the time to determine which social media platforms are best suited to your law firm’s marketing strategy. Consider where current and prospective clients are online and what questions and topics are frequently discussed online.
Developing the Right Marketing Strategy
Large law firms invest in marketing strategies that identify and target specific business objectives. Your law firm (no matter how small) should consider its short- and long-term goals in order to create a marketing strategy that increases its visibility.
Today’s law firms can increase their online presence and reach a wider audience with little or no additional investment of resources.
By developing the right strategy for your law firm, you can measure its performance over time and optimize it for better results.
Growing Your Team
Small law firms can get the help they need in answering phone calls, designing their websites, and managing their social media accounts by outsourcing these and other aspects of their daily operations.
You should have a system in place to answer the phone when you’re unavailable and create a more professional appearance.
Virtual assistants and answering services can be obtained easily and inexpensively. This small investment goes a long way in making your small law firm look big. A professional answering service makes you appear more established and builds credibility.
Designing your law firm’s website, logos, and other marketing materials is another way to increase your presence online and offline.
There are a number of resources such as Crowdspring, Upwork, and 99Designs that make it easy to find inexpensive designers to help you in your branding efforts.
Today’s small law firms have the resources available to establish a professional online presence that makes them look big to prospective clients. If your law firm is struggling to increase its visibility, let us know what challenges you’re having in the comments below.
By implementing a few key strategies, you can position yourself ahead of competitors and make it easy for your small law firm to get big results.
