Great post from pandodaily about trends related to the current and upcoming generations. These are our markets not of tomorrow, but of today and continuing. Generation C now holds the buying power. This should impact the way we market ourselves as organizations.
A study, published in 2011 by security company AVG and Research Now, surveyed 2,200 mothers from around the world and found that 81% of children under the age of two currently have some type of digital footprint. 92% of US children have an online presence, created for them by the time they were 2 years old. In many cases, a digital presence is born before the child, with sonograms (23%) actively published and shared on social networks and blogs.
How well do you know Gen Y?
- 59% update their social status in class.
- 29% find love through Facebook while 33% are dumped via TXT or Wall posts.
- Millennials watch TV with two or more electronic devices.
- Only 11% define having a lot of money as a definition of success
- Gen-Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations.
- Only 7% of Gen-Y works for a Fortune 500 company, while startups dominate the workforce for this demographic. Gen-Y expects larger organizations to hear their voice and recognize their contributions, increasing the need for an intrapreneurial culture.
Read entire article here.