Great post from pandodaily about trends related to the current and upcoming generations. These are our markets not of tomorrow, but of today and continuing. Generation C now holds the buying power. This should impact the way we market ourselves as organizations.
A study, published in 2011 by security company AVG and Research Now, surveyed 2,200 mothers from around the world and found that 81% of children under the age of two currently have some type of digital footprint. 92% of US children have an online presence, created for them by the time they were 2 years old. In many cases, a digital presence is born before the child, with sonograms (23%) actively published and shared on social networks and blogs.
How well do you know Gen Y?
Here are some interesting points for discovery that get us thinking beyond what we think we know today:
- 59% update their social status in class.
- 29% find love through Facebook while 33% are dumped via TXT or Wall posts.
- Millennials watch TV with two or more electronic devices.
- Only 11% define having a lot of money as a definition of success
- Gen-Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations.
- Only 7% of Gen-Y works for a Fortune 500 company, while startups dominate the workforce for this demographic. Gen-Y expects larger organizations to hear their voice and recognize their contributions, increasing the need for an intrapreneurial culture.
Read entire article here.
