If you use your email message to help you sell, tread very carefully. I’m not saying don’t do it, but until people are completely ready to buy, they will not be likely to click through to a sales page. You will have more success by providing links to more information on your site, and from your site offer them the chance to buy now. This will also help you to measure the effectiveness of your sales message apart from your click-through rate.
For example, did 100 people click through for information but only 10 actually clicked from your sites information page to the buy-now page? Perhaps you can change the offer on your site and measure it again. Like we’ve mentioned before, Test and Measure! It’s the only way to achieve true results.
Avoid: Interested? Buy this widget today!
Instead, use: Learn how a widget can change your life.