A strong link profile is one of the fundamentals of a good SEO strategy. But it’s also one of the most difficult for new and local businesses.
The problem isn’t that these links are hard to generate. Instead, businesses struggle with an inability to get the right links that lead them to online success.
The following will help you understand how to develop a healthy link profile using approaches that haven’t been fully utilized by today’s online marketers.
Know What Links to Go After
The most daunting aspect of building a link profile is the time it takes. Most marketers want immediate results that come from one-time quick fixes. Unfortunately, it doesn’t work that way.
All businesses can benefit from inbound links that come from sources that are locally based. This is commonly overlooked by new businesses in their effort to get as many links as possible.
But if you want to build your site’s authority, then you need to pay attention to the sources of your links. Don’t get into the habit of going after the easy ones. Quality links will require some due diligence on your part.
The good news is that this means that most of your competitors will be less likely to have these links, which positions you ahead of others in your industry.
It’s important to build real relationships with people and organizations that can provide valuable referrals through links to your business.
In order to find influential people in your industry, you need to get in front of them on a regular basis. You can research publications within your niche as well as local government sites and media personnel.
Take a Different Perspective
One of the best ways to generate strong links is to take a new position on a topic relevant to your industry. This could even be an unpopular stance that goes against the grain of commonly held beliefs.
The reason this approach works is because it’s most likely to resonate with the beliefs of your ideal customers. Your content will resonate with them on issues that motivate them to either agree or engage in valuable dialogue.
That content can be distributed to a local newspaper, which establishes authority and can lead to publication in other major newspapers or magazines.
Is Your Business Green?
Concerns over the welfare of the environment have entered a wide range of mainstream discussions. If your business plays a part in supporting the environment in some way, you can use this to generate high quality links from related sources.
Some businesses advertise themselves as green. They have set up a way to save valuable energy resources while providing their service or product. If your company is “green”, you should develop content that highlights this feature.
There is a growing segment of consumers who consider themselves to be “green shoppers” and actively seek to purchase from like-minded businesses.
There are directories that help guide these consumers to eco-friendly businesses. This is where you should go to get the strong links you’re looking for.
Getting local links to your business is a powerful way to increase your rankings in the search engines, build authority, and increase visibility for your business.
Using these unique approaches will help you generate the hard-to-get links that others in your industry have yet to discover.
If you’ve found other new ways to generate quality links to your business, let us know in the comments below.