Gone are the days when keyword optimization sufficed to make websites rank highly in the Search Engine Results Pages (SERPs). Now, if you want to have a successful website, it is important that you truly consider the user’s experience and go beyond simple keyword usage. Of course, you still want to optimize your website to rank for certain keywords, but keyword optimization is just the beginning.
On-page optimization refers to optimizing the content and structure of your website from an SEO perspective. This refers to creating a great user experience as well as making sure your site is easy to use. There are several elements that are going to require your attention if you want to create a highly on-page optimized website.
Top 5 Elements for Creating an On-Page Optimized Website
Here are the top 5 elements you need to have integrated within your website. If you can work these into your website or keep them in mind before you create a website, you might find that ranking highly in SERPs comes a little easier. Here they are:
If you’ve been reading the blog here at YourDesignOnline.com, by now you know how important it is to have a keyword optimized website. Ensuring that you are targeting what users are searching for in relation to your niche is critical for being found on the web. It is also critical to rank highly in SERPs. When it comes to choosing keywords, focus on what your target audience is searching for and you can’t go wrong. Remember to stay on topic and have a clear, coherent theme.
Google/Bing/Yahoo! Bot accessible
Besides being optimized for keywords, your website needs to be accessible by search engine bots. These robots crawl and index your website, placing you in a category based on the keywords you are ranking for or keywords that the bot associates with being the primary topic of your website. You want to make sure you have links that work correctly and that you have the right website structure so that all of your pages are accessible via internal links.
Valuable Content/User Experience
Oftentimes, webmasters can forget that we aren’t just trying to rank our webpages for robots anymore, but also for back links that are now the currency of the internet. Keyword stuffing is long gone, to put things simply, and creating a valuable experience for your user to subsequently create a high number of shares and likes is what your aim should be now. To create valuable content and a great user experience, make sure that you are creating quality content that provides information that your reader couldn’t find anywhere else on the internet, and do it in a highly aesthetically appealing and easy-to-use manner.
Social Network Enabled
Many times, we create content that provides value to get our content shared over the internet. Since we are trying to get our content in front of as many people as possible, it is important that we make it as easy as possible for readers to share and like our content.This is relatively easy to accomplish. Just make sure you have social media buttons installed on every page of your website and that you have a call to action statement at the end of all of your blog posts or vlog posts. Reminding your users to share is almost as important as making your content easy to share.
Accessible Through Different Devices
This is becoming more of an issue as more and more devices are released onto the market. The reality is, however, that if your website can be viewed on a computer but not on a smartphone, your website is going to be read and shared less. People are doing more web surfing while on the go or simply on tablets and other devices as a replacement for a computer, making it increasingly important that your content is easily viewed and aesthetically appealing on a range of devices.
Incorporating all of these elements into your website will surely make your website optimized from an on-page perspective. You should find that over time, your website is getting more shares and likes or simply gaining a larger readership. For an online business, this typically translates to more sales and a larger loyal customer base.