For the past few years, Twitter and Facebook have been the front-runners in social media for business. Having a Twitter account and a Facebook Page for your company is pretty much the norm. Google Plus threw it’s hat into the social-media-for business ring this past November adding the ability to create “brand pages“. This left most enterprises wondering if Google Plus is just “another thing to do” or if it is indeed a “plus” for business.
As stated in Part 1 of this series, it all starts with the needs and goals of your individual business. Who you are trying to reach and what you are trying to accomplish will strongly sway whether or not a presence on Google Plus is necessary. Our good friends at Mashable put together a fantastic list of the Pros and Cons of Google Plus for Small Business. Pros include boosts in SEO, the ability to segment your audience, and the use of the Google network. Cons include the current reign of Twitter and Facebook as the end-all-be-alls in social media, the slow growth of Google Plus as a “viable” business social network, and its current lack of integration with other platforms. But remember… Twitter and Facebook were once newbies too.
Whether it works or not for your enterprise, of course, remains to be tried, seen, and heard, right? Click here to read the entire article on Mashable for yourself. Are you already on Google Plus? Let us know how it’s working for you!