Thanks to Allen Tucker for detailing why it makes sense to avoid the guy selling his services dirt-cheap via a yard sign on the side of a highway exit ramp, and opt instead to pay the expert who really knows what he’s doing. Here’s an excerpt from his recent post:
When you overpay, you are first in line. Your stuff gets made first, and the other guy’s stuff gets done when there’s time. It gets rushed. Many of the intangible pieces that make up the quality of a product or service go out the door when we’re getting a deal. They’re doing a favor and sometimes when we bargain, people resent us.
What if we always sought out the best of the best? Rather than hiring the guy down the street to do our marketing, we go out and find the best firm in the country? Won’t the best firm end up paying for itself even if it costs way more? At the same time, won’t our lives be easier?