




Children’s Healthcare of Atlanta
URL
touchdownsforchildrens.org
CMS
WordPress
Services
Websites
Custom Web Development
Tripled engagement and individual contributions from the previous season!
The Touchdowns for Children’s campaign helps the Atlanta community rally behind Children’s Healthcare of Atlanta, a healthcare system comprised of staff specially trained in care for children under the age of 21.
Prior to engaging with YDO, the Children’s team leveraged a Do-It-Yourself web software application that does great things for some fundraisers, but didn’t support the level of custom process that the Children’s team hoped to leverage.
As part of a collaboration with AIS Media and Realm, YDO replaced a licensed software application with a custom web application, which allows people and businesses to donate, to raise support, and to spread the message in support of such a great organization. Contributors can select whether to make a one-time fixed amount, or select their favorite college football team and pledge per touchdown scored throughout the college football season. What a clever way to garner attention and support from the community!

Davey Award 2018
Gold