THE SCALABILITY STORY
Leveraging the power of group purchasing, National Benefit Programs brings significant savings to Small Businesses, offering discounts to more than fifty national retailers and service providers such as ADP, Office Depot, Sprint and UPS.
NBP delivers their program to the SMB market through trade associations, chambers of commerce, credit card processors, on whitelabeled web portals that help build affinity between the association and the end user.
NBP initially had a handful of SMB-facing websites that were each separate and distinct. Adding a retailer or other content changes had to be repeated across each site, and adding a branded website took weeks.
YDO built a standard framework to serve as foundation for each website, and developed and connected the website to a central administration system that manages:
- User authentication
- Retailers, and which vendors display for which websites
- Brand, Style, and Colors
- Dynamic Content such as Brand Name and Contact Info
- Import/Export User Data
- Marketing Communications via Email, Text, and Social Media
- Dashboard, Analytics, and Reporting on logins, usage, and more
By doing so, we provided NBP with:
Consistency across all web portals. Each web property was developed using the same codebase and stylesheet, which supports the overall brand, makes upgrades and updates efficient to perform, and allows design enhancements to be made once and rolled out to the family of websites.
Scalability as their business grows. Content can be managed in one interface and pushed out to the family of websites at the click of a button. It’s as easy to update one website as it is to update a hundred, or a thousand, without an exponential increase in cost.
Efficiency of time and budget. Spinning up a new branded web portal can be done in a matter of hours, enabling a 72-hour-turnaround guarantee with zero due upfront, and other marketing provisions that motivate new clients to onboard quickly.
Frontend (SMB User Experience)
Backend (Admin Experience)