Post #2 from Bo’s SEO series. We teach this in our live web development training events. Links signify popularity. Popularity is a self-fulfilling prophecy, meaning the popular sites get listed higher, which means they get clicked more. Here’s more from Bo from Name.com (one of our favorite clients!):
Links = Votes!
Links as votes is a helpful analogy to remember. Basically, if Page A links to Page B, then Page A is casting a vote that Page B is relevant to the keywords used in the link text or anchor text connecting the 2 pages (example: in the link to Name.com at the end of this sentence the “link text” or “anchor text” is domain name). In addition, votes can be stronger or weaker depending on factors like overall trust of the link, PageRank of the page it came from, and even how significant the relationship between Page A and Page B is.
In other words, the more votes that Page B gets, the higher the likelihood it will rank higher for keywords. The more internal links you provide that point to any given page on your site, the more opportunities there are for that page to rank highly for its targeted keywords. Here are three important internal “link structures” and some simple tactics to optimize them.
Read the entire post here.