While it could be argued that SEO (Search Engine Optimization) is an art (creativity does help!), there is a good deal of science behind the scenes. Google’s algorithm is constantly being updated to provide users with the search data that is most relevant to the keywords they use in their search. Thus, once again, it all boils down to content.
Bo’s latest post regarding SEO on the Name.com blog brings out specifics regarding “white-hat” SEO strategies and techniques that Google makes freely available.
While SEO experts would like us to believe that there is some sort of voodoo or black magic involved with the process, that really is not the case.
SEO companies do not just place a magic spell, dance around a bonfire, and light a candle, hoping that site ranking improves.
There is a logic and a science to it, which is easy to understand.
Much of the confusion is due to unethical SEO companies using black-hat strategies. The thinking behind “black-hat” strategy is that businesses need to trick, deceive, and outsmart the search engines in order to improve rankings. While “white-hat” SEO strategies use knowledge of the current algorithms to find a strategy that works with the search engines.
Read the entire article here.