A few short years ago, a single-page website would be considered a “place holder” for the “real” web page that is supposedly (or should be) coming soon. Now that we are in a fast moving, constantly mobile society, one-pagers are a rapidly growing popular trend in website design.
Not to be confused with a “landing page” (though slightly similar), single-page websites have all the necessary content on the same page instead of several different pages. All of the content is connected as can be viewed by scrolling horizontally or vertically.
Why the rise in popularity?
People are online for everything and, as previous stated, they are constantly mobile. Time is precious and nobody wants to waste what little time they have hunting around a website for the bit of information they need. Single-page websites give visitors the goods in a fast, fun, and convenient interface.
You still may be thinking you need several pages to properly convey your message and engage your audience. Here are some big advantages about this unique style that might change your mind.
User Friendly
As mentioned before, people want what they want and they want it right now! Since there is only one page, your visitors will not “get lost” clicking around for what they want to know. Everything is right in front of them or only a few scrolls away. For even quicker access to specific information, some single-page sites do have top navigation links that zoom you right to the section matching the title instead of to a separate page. Single-page websites are also responsive… that is they translate well over desktop and mobile devices.
Show Off
While they are rising in popularity, one-pagers are still not that common. A new visitor will get to your site and be wowed by the unique look. That coupled with the ease of navigation will surely make a great first and lasting impression.
Focused Content
Kind of a segue from showing off, this style of website will force you be concise with your content. This can be a good thing because you can make a bold statements in limited space. You can focus on what you really need your visitors to know and not be concerned with “fluff” to fill pages. With a well-designed, single-page site, you can tell your visitors who you are, what you do, what sets you apart from the competition in a dynamic way that also shows your company is on the cutting-edge.
SEO Friendly
Again, another good segue, this time from your focused content. Concise, relevant, and keyword-rich content will make Google happy. Since there is only page, there is a chance your ranking will increase because the ranking is applied to a single page instead of many. Not to mention that optimizing one page can be a bit simpler as well. This could definitely lead to higher traffic too.
So, is it for you?
It’s true single-page websites aren’t for all businesses, but given the advantages and depending on your industry, it could be worth exploring. If you’d like to see if this type of web design would benefit your business, let us know… we can help!
