If you are a diligent follower of the blog, then you already know that your website needs to be mobile device friendly. The reason for that is people are browsing the web on smaller devices for convenience and not just because they are ‘on the go’. To solidify the importance of mobile web surfing, understand that Facebook announced that it should now be considered a mobile company. So, this clearly shows that people are using smaller devices more and your website should be prepared for that. Another take away from Facebook’s statement is that people are tuned-in with social media while they are on their devices.
Achieving More Traffic with Social Media
So, if people are interacting with social media while they are on their tablets or smartphones, it is imperative that you make sure your website and information is accessible or shareable via social media. Increased traffic on tablets and smartphones plus social media is an equation that equals more longterm traffic for your site.
Google+ and the Future
It is no mystery that social media sites like Facebook and Twitter can increase your page rank in Google. But it is a little known fact that having your content shared on Google+ or if a user Google+ 1’s your content, you have greater chances of receiving a higher page rank faster. Several professional SEO sites such as SEOmoz and Searchmetrics have both found this correlation. It could be that Google + is the next big social media platform.
What to Do with Google+
If that is the case, and it seems like it is, it would be smart to jump on this platform, create a profile and link that with your website. Add the Google+ option to your website along with all of the other major social media buttons and be sure to include other promising social media platforms. Publish posts on your website via a Google + member profile and promote back linking and sharing on all social media platforms. If you continue to follow this strategy you might find that your page rank is increasing.
There are many additional technical SEO reasons why using a Google+ account is going to drive more traffic to your site through page rank. One of those is that a Google bot is likely to crawl and index your site much more quickly than if published otherwise. This is definitely something to keep in mind when you consider the importance of content freshness and how Google regards newer content as possibly being more news worthy. Or, in other words, more worthy of a higher page rank.
Things to Remember About Social Media
When you have social media on your site, make sure that your content is going to draw in a reader’s attention while they are scanning a social media site like Facebook. If not, you can say ‘goodbye’ to a higher page rank. Focus on providing valuable and entertaining content frequently, that is easily accessed through mobile devices via social media, and you will have a recipe for increasing website traffic.
Remember that the more eyes that see your content and become engaged, the more likely you are to increase readership and convert that person to a customer.
At YourDesignOnline, we specialize in getting your company website noticed. Contact us today to learn more about increasing your page rank.