By now, it’s pretty evident that social media is not going anywhere any time soon and it is essential that you incorporate it into your marketing strategy. We strive to bring you awesome information to help you stay on the cutting-edge and ahead of the game with your tactics. We recently ran across this interesting infographic from our friends at Hubspot (by way of LinkedIn) about how the mindset of the social media user can have an impact on how they are marketed to.
The new research emphasizes the concept of “The Mindset Divide,” that social networkers have different needs, interests, and emotional drivers that put them in a particular frame of mind depending on which type of social networking — personal or professional — they’re engaging in. And as a result, marketers must make an effort to understand what these different mindsets are so they can better align their social media marketing strategies and tactics with their audience’s frame of mind on different social networks. In other words, we must learn to “market to the mindset.” (Hubspot)
