Website design using WordPress involves many different elements that work together to accomplish your business objectives. Understanding the goals of your website is the first step in creating a site that converts users into customers.
But creating a website isn’t easy if you don’t have the coding and design skills to make your website a reliable source of traffic and revenue. Along with extensive coding, website design requires the use of wireframes, sketches, and other elements that cost you time and money.
Fortunately, there are a number of WordPress shortcuts in the web design process that make it easy for your business to have a powerful website that produces consistent results.
Designing With Themes
Themes let you reduce the amount of time required to design a great looking website. Themes are pre-developed frameworks for you to use when building your site. They allow you to design your site with very little coding.
The first step in working with themes is to find the one that’s right for your business. Consider the layout and structure of your site before choosing a theme. This will determine the needs of your site, which is dependent on your type of business, customer behavior, products, and other factors.
Using WordPress themes to design your site gives you more time to focus on its design and functionality without having to invest your valuable resources in writing code.
Plugin Power for Web Design
WordPress has plugins that let you integrate rich features into your company’s website. Like themes, plugins save you from having to write complicated code to design and create functions for your website.
Plugins can be installed directly from the dashboard in WordPress. Others can be downloaded and installed from third-party plugin developers.
Plugins can be used to add sharing buttons, calls to action, and other elements that let you customize the look and performance of your site.
Using plugins, you can promote the content on your site by letting users share it across a wide range of platforms such as Facebook, Twitter, LinkedIn, and Pinterest. You can provide related content to users and provide social bookmarking menus.
Plugins allow you to generate content links using a plugin shortcode. This lets you insert links that lead readers to similar content and allows you to create a customized look and feel for your website.
Plugins are available to give your site a wide range of capabilities:
- Content sharing
- Email list building
- Highlight specific content (special offers, calls to action, etc.)
- A/B testing for site design optimization
- Conversion tracking
These elements are essential to the design of your site. They make it functional for users and provide them with the information they need to take specific goal-oriented actions.
WordPress Shortcut Benefits
Using the design shortcuts provided by WordPress offers a number of benefits to you and your business. Shortcuts save you months of complicated coding.
This reduces the cost of designing your website and streamlines the process of launching a new business.
Using themes and plugins makes it easy to update your site in the future, which minimizes the need for hiring a full-time designer or developer. It gives you more flexibility to adapt to the changing needs and goals of your business.
WordPress shortcuts let you direct your focus on other aspects of your business. Smaller teams must use their resources efficiently, and these shortcuts maximize your efforts so that you can focus on the activities that generate revenue for your business.
If you’re wondering how to implement the many shortcuts available to help you design your website, let us know in the comments section below. Taking the time to optimize your design workflow will save you time and money.
You’ll be taking the first steps to creating a website that provides measurable results and long-term value for you and your customers.
