The Influence of Color on Consumers

In our recent conversations about creating or updating your website, we’ve discussed a little about the color scheme you use for your logo and branding. We’ve run across an interesting infographic that shows how color can influence consumer purchases and decision making when it comes brands. You may want to check this out before you…

What Makes A Website: Making the Brand

A company’s brand is visible throughout all types of media. You see it in product packaging, TV commercials, print ads, and in-store decoration or displays. Of course branding also applies to web design.  Earlier in this series we briefly touched on branding as it relates to general design, but now let’s dive in a bit…