Why Law Firms Need a Google Analytics Account

Creating effective marketing campaigns requires the use of a wide range of strategies, methods, and tools. Industries and markets are constantly changing, making it harder for law firms to keep up with the needs of their audiences. Tracking the performance of your website and advertisements is essential to getting better results. Analytics provide real and…

Content Management Systems: What They Do and Why Your Law Firm Needs One

Content continues to rule in marketing for law firms and other businesses. But creating, distributing, and managing content requires a systematic approach that helps you get the most out of your content marketing efforts. Content management systems (CMS) help law firms establish credibility among larger audiences while developing their brand “voice” and providing valuable resources…