Calculated Profit through Email Marketing

Your email campaigns should be resulting in revenue, and even better, profit! So how can you tell how profitable your email campaigns are? Here are some quick and easy formulas: Revenue Per Email: Every email address on your list is worth a particular dollar amount per year. To calculate your RPE (Revenue per Email), use…

Survey says…

A recent survey conducted by Prospective Marketing found 76% of people who signed up to receive a company’s email newsletter were motivated to do so by a special offer or savings, leaving 24% signing up for the specific reason of getting production information. In other words, offering incentives works. If you sell a product or…