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Are You Missing Out on Online Customers?

Online commerce is no longer a secondary source of revenue for many businesses. ComScore reported that online spending for Black Friday this year alone amounted to $1.2 billion, a 15 percent increase over last year’s numbers! Coinciding with the boom in online sales is a boom in online advertising. Online advertising is more effective than…

Get “Mocial” With Your Email List

Recently we’ve discussed the importance of incorporating newsletters into your marketing plans and how to make them great.  Well, great newsletters need readers, right?  But of course! If you’ve already started using newsletters to communicate with your current and potential customers, you most likely have some sort of call-to-action on your website urging new visitors…

Calculated Profit through Email Marketing

Your email campaigns should be resulting in revenue, and even better, profit! So how can you tell how profitable your email campaigns are? Here are some quick and easy formulas: Revenue Per Email: Every email address on your list is worth a particular dollar amount per year. To calculate your RPE (Revenue per Email), use…