Computer and mobile

Forget Selling… Start Educating

Getting readers to your website requires you to go beyond your services and products. What many businesses, bloggers, and webmasters often forget is that they’re educators first. If you want to increase the number of visitors to your site, providing education in a way that they can understand and apply maximizes your branding efforts. Knowing…

The Influence of Color on Consumers

In our recent conversations about creating or updating your website, we’ve discussed a little about the color scheme you use for your logo and branding. We’ve run across an interesting infographic that shows how color can influence consumer purchases and decision making when it comes brands. You may want to check this out before you…

Get “Mocial” With Your Email List

Recently we’ve discussed the importance of incorporating newsletters into your marketing plans and how to make them great.  Well, great newsletters need readers, right?  But of course! If you’ve already started using newsletters to communicate with your current and potential customers, you most likely have some sort of call-to-action on your website urging new visitors…

Pressed for Precious Time

Wow, it’s May 1st already. Where has the year gone?? There are just not enough hours in a day, right?  Screw a Klondike Bar! What we busy business owners would do for an extra hour each day!  The project management gurus at Mavenlink have put together this fun infographic about what time means to small…

In-House or Outsourced Marketing?

When you first started your business, you undoubtedly wore many of the “hats” necessary to keep things running smoothly.  As your company grows, you will definitely need to hand off those hats for other people to wear… for business productivity and for your own sanity.  One of those hats being the one labeled “marketing” and…

Does Your State Make the Grade?

Location… location… location… You’ve heard that before, right?  Where you decide to plant your entrepreneurial seed can determine if it will or will not grow.   Some states are better than others to start a new business.  Taxes and license fees vary, laws fluctuate, and some states even have better small business assistance programs through…