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Website Self-Assessment: Taking a Good Look and Making Your Site Better

Your website’s design is critical to achieving the goals you’ve set out for your business. Even if you’ve invested valuable resources into your site’s design, you should re-evaluate it in order to maximize its usability and effectiveness for you and your customers. Technology, trends, and user expectations evolve over time—and so should your website. Keeping…

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Are You Missing Out on Online Customers?

Online commerce is no longer a secondary source of revenue for many businesses. ComScore reported that online spending for Black Friday this year alone amounted to $1.2 billion, a 15 percent increase over last year’s numbers! Coinciding with the boom in online sales is a boom in online advertising. Online advertising is more effective than…