Computer and mobile

Forget Selling… Start Educating

Getting readers to your website requires you to go beyond your services and products. What many businesses, bloggers, and webmasters often forget is that they’re educators first. If you want to increase the number of visitors to your site, providing education in a way that they can understand and apply maximizes your branding efforts. Knowing…

The Influence of Color on Consumers

In our recent conversations about creating or updating your website, we’ve discussed a little about the color scheme you use for your logo and branding. We’ve run across an interesting infographic that shows how color can influence consumer purchases and decision making when it comes brands. You may want to check this out before you…

Get “Mocial” With Your Email List

Recently we’ve discussed the importance of incorporating newsletters into your marketing plans and how to make them great.  Well, great newsletters need readers, right?  But of course! If you’ve already started using newsletters to communicate with your current and potential customers, you most likely have some sort of call-to-action on your website urging new visitors…

In-House or Outsourced Marketing?

When you first started your business, you undoubtedly wore many of the “hats” necessary to keep things running smoothly.  As your company grows, you will definitely need to hand off those hats for other people to wear… for business productivity and for your own sanity.  One of those hats being the one labeled “marketing” and…